I grew my Instagram from 300 to 3000 – here’s how

by Heather Cowper October 3, 2015
Heathercowper Instagram

It feels like you can’t open a Sunday magazine these days without reading about some Instagram superstar who is paid by brands to promote to their audience. Instagram is serious business in the world of Social Media and that’s one of the reasons I decided to focus more of my time and energy on building up my account.

How to take your blog from press trip to paid campaign – TBEX presentation

by Heather Cowper May 10, 2015
moving from press trip to paid campaign

In May 2015 I was invited to co-present with Gary Bembridge at the TBEX bloggers conference, held in Lloret de Mar, Costa Brava, Spain and we decided to share some of the things we had learned in setting up a collaborative blogger group at Travelator Media.

My New Year’s resolutions for my blog

by Heather Cowper January 2, 2015
New Year's Resolutions for my blog

So here, we are at the beginning of a new year in 2015, reflecting over what we learned in the last year and how we can apply it to our endeavours in this new year. For my blog at Heather on her travels, here’s what I plan to do differently in 2015.

How to create quick and easy videos for your blog – my #TBEX Dublin presentation

by Heather Cowper October 3, 2013
Thumbnail image for How to create quick and easy videos for your blog – my #TBEX Dublin presentation

This article about Quick and Easy ways to create video for your blog (without the film school training) is based on the presentation I gave at Travel Blogger’s Conference TBEX in Dublin in October 2013. I’m a self taught video-maker and I’ve learned as I’ve gone along, without any formal training. When I first started making videos to use on my blog at Heatheronhertravels.com, I naturally aspired to make beautiful, professional looking mini movies, just like the BBC travel documentaries I’d […]

How to get your guest post published on another blog

by Heather Cowper October 11, 2012
Guest Posts

I get quite a few guest post requests each week for my travel blog at Heatheronhertravels.com. The majority are generic cut and paste enquiries that I give a quick scan before I press delete, while others are well written proposals that catch my attention. If you want your Guest Post to get serious consideration, read on for my tips;

5 free Google SEO tools and how to use them

by Heather Cowper September 30, 2012
Google tools

In this Guest Post from Emma-Julie Fox we cover some of the top free SEO tool from Google and how you can use them to analyse you travel blog’s performance, identify problems with your site and target topics that will be profitable and interesting to your readers

05 Case study #inCostaBrava campaign – Podcast interview with Jaume Marin

by Heather Cowper September 25, 2012
Heather Cowper and Jaume Marin at TBEX

In Podcast 5  I talk to Jaume Marin in a case study of how the Costa Brava region in Spain has been working successfully with bloggers to promote tourism. Jaume Marin is the Marketing Director of Girona and Costa Brava Tourism Board who hosted the TBEX Travel Bloggers conference that I attended in Girona. Costa Brava have been working closely with bloggers for the last couple of years with some great results, and we discuss what travel bloggers and tourism […]

Stay in fab hotels for free – how to get sponsored stays through your travel blog

by Heather Cowper August 19, 2012
Thumbnail image for Stay in fab hotels for free – how to get sponsored stays through your travel blog

Travel the world and stay in top hotels for free? Sounds too good to be true doesn’t it? Well yes and no. My travel blog at Heatheronhertravels.com has enabled me to stay in some wonderful hotels, apartments and holiday homes in the last 2 years, either paying nothing or a much reduced rate, but I’ve had to work hard for the privilege. You’ve heard the saying ”There’s no such thing as a free lunch?” … well there’s no such thing […]

Is now the time to take sponsored posts on your blog?

by Heather Cowper July 26, 2012
Thumbnail image for Is now the time to take sponsored posts on your blog?

I’ve been taking sponsored posts on my travel blog at Heather on her Travels for 18 months now and a trickle of enquiries has now become a steady stream, if not a river of requests. In the last 6 months since all the Google updates (I get my Penguins mixed up with my Pandas) there’s been a noticeable shift in the requests I receive, away from the banners and links in the sidebar and towards sponsored posts. Many advertisers and […]

How to use symmetry to take travel photos that stand out from the crowd – guest post by Darin Rogers

by Heather Cowper April 18, 2012

In this guest post, Australian photographer Darin Rogers shares how you can use symmetry to make your travel photographs stand out from the crowd. You’ll find more photography tips in Darin’s e-book Capturing the journey: A beginner’s guide to the basics of travel photography.

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