PR

05 Case study #inCostaBrava campaign – Podcast interview with Jaume Marin

by Heather Cowper September 25, 2012
Heather Cowper and Jaume Marin at TBEX

In Podcast 5  I talk to Jaume Marin in a case study of how the Costa Brava region in Spain has been working successfully with bloggers to promote tourism. Jaume Marin is the Marketing Director of Girona and Costa Brava Tourism Board who hosted the TBEX Travel Bloggers conference that I attended in Girona. Costa Brava have been working closely with bloggers for the last couple of years with some great results, and we discuss what travel bloggers and tourism […]

Stay in fab hotels for free – how to get sponsored stays through your travel blog

by Heather Cowper August 19, 2012
Thumbnail image for Stay in fab hotels for free – how to get sponsored stays through your travel blog

Travel the world and stay in top hotels for free? Sounds too good to be true doesn’t it? Well yes and no. My travel blog at Heatheronhertravels.com has enabled me to stay in some wonderful hotels, apartments and holiday homes in the last 2 years, either paying nothing or a much reduced rate, but I’ve had to work hard for the privilege. You’ve heard the saying ”There’s no such thing as a free lunch?” … well there’s no such thing […]

How small travel companies can work with bloggers to promote their brands?

by Heather Cowper November 12, 2011
How small travel companies can work with bloggers to promote their brands?

While at the World Travel Market in London recently, a question I heard from several small travel companies was “How can I engage with Travel Bloggers to promote my business?”. You may be an established niche company that wants to engage with new customers through Social Media, or you may be a new start-up that’s decided to go the online route – but most likely you’ll be operating on a shoestring budget and not have much money for marketing and […]

Are travel bloggers finally being taken seriously at the World Travel Market?

by Heather Cowper November 9, 2011
Are travel bloggers finally being taken seriously at the World Travel Market?

Could this be the year that Travel Bloggers finally get taken seriously at the World Travel Market, on in London this week? It’s the third year that I’ve attended the show but the first that I really felt things were coming together for me as a travel blogger. As I entered the Press centre on Tuesday morning I joined a group of fellow travel bloggers, all busy checking their schedules, making full use of the wifi with their i-pads and drinking […]

What can Travel Bloggers and Travel PRs learn from each other?

by Heather Cowper July 25, 2011
Thumbnail image for What can Travel Bloggers and Travel PRs learn from each other?

As Travel Blogging moves from the alternative media to the mainstream and more consumers research and book their holidays online, the Travel PR sector is looking to tap into the influence that Travel Bloggers have with their audience. It’s a new way of working that many PR companies are still exploring, while Travel Bloggers are wondering how they might trade coverage on their blogs for sponsored travel, to enable them to travel longer for less.

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