My Blogging Journey | How to build a better travel blog

Review of Video 101 – Tips for visual storytelling – e-book by Lisa Lubin

by Heather Cowper January 29, 2012

Lisa Lubin is a travel blogger and videographer at LLWorldTour and an award-winning television producer and video consultant who has put all her experience into an e-book called Video 101 – Tips and tricks for awesome visual storytelling. Before I get on to my review of the e-book, I asked Lisa to give us her top tips on story-telling through video;

04 Tips for making great travel videos – Podcast interview with Cailin O’Neil

by Heather Cowper January 22, 2012

In Podcast 4 I’m talking to Travel Blogger and Videographer, Cailin O’Neil from Travel Yourself about how to make great Travel Videos. We talk about how Cailin got started with video and what you need in terms of equipment and approach if you’re new to video making. We cover how to edit your travel videos, tips for interviewing people you meet, how to find music that won’t get you banned from Youtube and how to upload and market your video […]

How to attract advertisers for your travel blog

by Heather Cowper November 28, 2011

If you’d like some ideas on how to make your travel blog more attractive to advertisers, this Guest Post from Ross Fraser shares his experience from working in the online travel industry on the agency and client side. If you are at a stage where you have a good travel website with some decent traffic and authority in the search engines and you are looking to make money from it, there are certainly a number of different ways to turn […]

How small travel companies can work with bloggers to promote their brands?

by Heather Cowper November 12, 2011

While at the World Travel Market in London recently, a question I heard from several small travel companies was “How can I engage with Travel Bloggers to promote my business?”. You may be an established niche company that wants to engage with new customers through Social Media, or you may be a new start-up that’s decided to go the online route – but most likely you’ll be operating on a shoestring budget and not have much money for marketing and […]

How travel bloggers make money from their blogs

by Heather Cowper August 23, 2011

This article is based on a talk I’m giving to a group of London Bloggers this week on the ever popular topic of how Travel Bloggers make money from their blogs. I’m giving an overview of some of the main ways that travel bloggers make money and some examples and links that you can explore more thoroughly at your leisure.

What should I charge for advertising on my blog?

by Heather Cowper August 17, 2011

A common question that bloggers face when they start trying to make money from their blog is what to charge for advertising. Perhaps you are thinking of approaching some advertisers or you’ve already been contacted by an agency looking to place text links, widgets or banner ads. On the one hand you want to charge a fair and commercial rate that reflects your blog’s true value but on the other hand you don’t want to frighten away advertisers by overcharging.

How to make a podcast archive and video archive page for your blog

by Heather Cowper August 11, 2011

If you’ve ever wanted to make a video or podcast archive page for your blog, this post will tell you how. I’ve been beavering away at my travel blog at Heather on her travels, producing both videos and podcasts from most of my recent trips. My aim is to make my travel blog a rich and multi-media experience so that there’s something easy to consume wherever you are and whatever you enjoy.

What can Travel Bloggers and Travel PRs learn from each other?

by Heather Cowper July 25, 2011

As Travel Blogging moves from the alternative media to the mainstream and more consumers research and book their holidays online, the Travel PR sector is looking to tap into the influence that Travel Bloggers have with their audience. It’s a new way of working that many PR companies are still exploring, while Travel Bloggers are wondering how they might trade coverage on their blogs for sponsored travel, to enable them to travel longer for less.

How to start making videos from Vimeo video school

by Heather Cowper July 9, 2011

Free resources to start making videos from Vimeo video school

A couple of years ago I was a complete Video newbie. Then I started experimenting with my son’s video camera, taught myself to edit what I shot on my travels and uploaded the finished results to my Youtube Channel. 45 videos, one expensive Panasonic HD video camera and a shiny new MacBook Pro later and here I am, always hoping to make better videos to enhance my blog posts at my travel blog at Heather on her travels.