Monetisation

Is now the time to take sponsored posts on your blog?

by Heather Cowper July 26, 2012
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I’ve been taking sponsored posts on my travel blog at Heather on her Travels for 18 months now and a trickle of enquiries has now become a steady stream, if not a river of requests. In the last 6 months since all the Google updates (I get my Penguins mixed up with my Pandas) there’s been a noticeable shift in the requests I receive, away from the banners and links in the sidebar and towards sponsored posts. Many advertisers and […]

How travel bloggers make money from their blogs

by Heather Cowper August 23, 2011
How travel bloggers make money from their blogs

This article is based on a talk I’m giving to a group of London Bloggers this week on the ever popular topic of how Travel Bloggers make money from their blogs. I’m giving an overview of some of the main ways that travel bloggers make money and some examples and links that you can explore more thoroughly at your leisure.

What should I charge for advertising on my blog?

by Heather Cowper August 17, 2011
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A common question that bloggers face when they start trying to make money from their blog is what to charge for advertising. Perhaps you are thinking of approaching some advertisers or you’ve already been contacted by an agency looking to place text links, widgets or banner ads. On the one hand you want to charge a fair and commercial rate that reflects your blog’s true value but on the other hand you don’t want to frighten away advertisers by overcharging.

01 How Top Travel Bloggers monetise their blogs – podcast

by Heather Cowper April 19, 2011
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In Podcast 01 I interview four well established travel bloggers, who are making money from their travel blogs, about the different strategies they use to monetise their sites. We cover different income streams such as advertising from contextual and banner ads, sponsored posts and commission from affiliate products. We also hear about some less obvious strategies such as contextual ads on photographs, and fees for speaking, writing  and consultancy.

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