Press Trips

What can Travel Bloggers and Travel PRs learn from each other?

by Heather Cowper July 25, 2011
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As Travel Blogging moves from the alternative media to the mainstream and more consumers research and book their holidays online, the Travel PR sector is looking to tap into the influence that Travel Bloggers have with their audience. It’s a new way of working that many PR companies are still exploring, while Travel Bloggers are wondering how they might trade coverage on their blogs for sponsored travel, to enable them to travel longer for less.

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